A customer in the UK wants GMT. A customer in Spain wants CET. A customer in New York wants EST. A flexible IPTV panel lets you set EPG timezone per customer. One size does not fit all for global customers.
Timezone display is about usability. A customer who sees programme times in their local timezone finds the guide useful. A customer who has to mentally convert finds the guide annoying.
Here's the thing: most panels have a global EPG timezone. A global-minded IPTV reseller UK wishes they could customise per customer. Without it, they serve international customers poorly.
What actually works is a simple note convention. "tz:GMT" "tz:CET" "tz:EST" in the notes field. You can't change the panel's EPG timezone, but you can advise customers: "The EPG shows GMT. Add 1 hour for your timezone."
Most operators find that international customers appreciate the warning. They'd rather know the offset than guess.
A practical scenario: a customer in Spain asks why the EPG shows the wrong time. You say "Our EPG is in GMT. Add 1 hour." They're fine with that. They stay. Without the warning, they might have left frustrated.
The pattern that keeps showing up across 529 articles is this: resellers who note timezone offsets serve international customers better. The panel stores the note. You provide the warning.
That said, the best solution is a panel that supports multiple timezones. A demanding IPTV reseller requests this feature from their provider.